Data, kept like a desk file
Know the account before you write a word.
Good outbound is mostly homework. The writing is the easy part once you know who you are talking to and why now. So the desk keeps a file on every account it works, and that file becomes yours.
Accounts first, people second.
We start from the companies you actually want to work with. Only then do we find the people inside them who decide. That order matters.
A list of job titles is not a market. A short list of the right accounts, each with a reason it is on the list, is.
What goes in the file.
- Why this account
- The reason it is on the list, in a sentence you would agree with.
- Who decides
- The people involved in buying what you sell, and how they relate to each other.
- What changed
- Anything recent that makes a conversation timely rather than random.
- What happened
- Every touch, every reply and every no, kept in one place.
Clean by habit.
Data goes stale. People move, companies merge, and someone asks not to be contacted. We check a record before it is used, not after.
Anyone who opts out stays out for good. We would rather write to fewer of the right people than more of the wrong ones.
Measured against where you started.
Before the desk does anything, we agree a baseline with you. Where pipeline comes from today, and what counts as a real opportunity. Reports read against that line. It keeps everyone honest, us included.
Yours at the end.
The data is built for you, not rented to you. At handover the account files, the research and the history move into your own systems, in a form your team can read without us in the room.
Find out what your data already knows.
Most companies hold more about their market than they use. The buyer map starts there, and shows where a desk would fit. It is free.
Request your buyer map